Saturday, May 21, 2022

How to Check your and competitor’s website traffic – Free & Paid Tools

Are you looking for options or tools to check website traffic for any website? By checking website traffic, you can understand your and your competitor’s website traffic and performance.

In this article, I will show you how you can check the traffic of any website with nine traffic checker tools.

But before going to the tools to check websites’ traffic, let’s look at why this is essential to any website owner.

Why analyzing the traffic of your website and competitor’s website traffic is essential?

Check your Website Traffic: you can easily understand how your website is performing.

You can quickly analyze where your traffic is coming from, how they engage, and which page or post is performing well.

Google Analytics is a fantastic tool that you can use to understand which page or post is performing well, how your visitors are engaged with your site, and what the strategies are working.

 By analyzing the website, you will know that how you can improve your website.

Check competitor’s website traffic:

It will benefit you to grow if you can check the statistics and analyze your competitor’s website. There are a few things that I want to mention here:

    • On which keywords your competitor’s site is ranking
    • From which channel they are getting the traffic
    • How many backlinks they have and what strategy they used on their website.
    • From where they got the backlinks
    • Which page or post is performing well and why

If you get this information from your competitor’s website, then you can quickly improve the marketing strategy, link-building strategy, and other things.

By understanding the performance of the keywords on their websites, you can use the exact keywords and topics to get more and more traffic to your website.

Best Tools to check your website traffic

Many free and paid tools are available to check any website traffic, and all tools have their unique features.

But if you want to analyze and check your website traffic, you don’t have to go for paid tools.

I recommend readers use at least two different tools to analyze and check your website’s traffic. As I already mentioned, each tool has unique features, so you can fill in the gaps and get the exact statics by using different tools.

You can use tools to analyze and check your website data.

1. Google Analytics

Google Analytics is a tool that you can use to analyze the traffic, the behavior of your visitors, and many more things.

To start by analyzing the traffic on your website, you need to test the analytics code in your website, but first, you have to create a property on Google analytics for your website.

Once you have created the property, then you can use the tracking code to analyze your website.

Price: Free

2. Google Search Console

Search Console is a free Google service that allows you to track and analyze search engine traffic. In addition, Google Search Console gives you a detailed overview of how search engines see your website.

You can check the CTR ( Click-through rate ), the number of impressions, clicks, and average search engine position for your terms. In addition, you can check which keyword is ranking and performing well and how much traffic they are bringing in.

If you find your position on the second page, you can optimize your blog article to bring it to the first page of search results. You can also check the indexed pages and posts and examine the problems of your pages, and posts are easy to check on the Google search console.

Price: Free

3. Ahrefs (Free Version)

Ahrefs tool is a paid tool, but if you want to examine your website, you don’t have to pay a single penny.

You can analyze your website on Ahrefs for backlinks, top ranking keywords, referring domains, organic traffic, and more. Ahrefs is one of the leading tools used by bloggers, SEO experts, and digital marketers.

Price: Free

Tools to check competitor’s website traffic – Paid

SEMRush – Tool for Keywords and SEO analysis

Semrush tool

If you want to analyze and monitor the traffic of your competitor’s website, then SEMRush is one of the top and excellent tools.

You’ll obtain a complete overview of your opponent’s overall traffic once you enter a URL.

You can quickly get the statics with SEMRush like total traffic, Keywords performance, traffic source, and many things. With SEMRush, you can compare your website with your competitor and analyze where you are lacking and where you need improvements in your website.

Price: Paid (Starting from $99.95/month)

Ahrefs – A tool for backlinks, keyword, and SEO analysis

Ahrefs tool

Ahrefs is an impressive and top-rated tool to explore the website of your competitor. Lots of things you can check with Ahrefs like keyword difficulty, backlinks, Broken links, SERP, etc.

This tool can help you to analyze any website or keyword in a few seconds.

features of Ahrefs:

    • Backlink and Brocken link check
    • Site Explorer
    • Keyword Explorer
    • Keyword rank and difficulty checker
    • Audit your website for SEO
    • Rank tracking

These are the main key features of Ahrefs, but you can do many things with this tool and find related features which you need to analyze your competitor’s website.

Price: Free and Paid ( Paid plan starting from $82/month with annual billing )

Best plugins for SEO of WordPress website

SpyFu – Tool for monitoring Ad and Keyword

Spyfu tool

The interface of this tool is user-friendly and straightforward. You can analyze that which keyword is focused or targeted by your competitor. For example, if your competitor uses AdWords to get traffic or users to their website, you can quickly get the targeted keyword of advertisements.

Once you enter the URL of the website, then you can see the data that you can download.

You can also use these tools for:

    • Keyword Research
    • Rank Tracking
    • Competitor Research
    • SEO analysis

Since 2005, Spyfu providing these services and is one of the best tools available in the market.

Price: Paid ( Plan starts from $39/month ) If you want to go with the basic plan, you can get this plan for just $33/month with an annual plan. For professionals, I recommended a professional plan ( $79/month ). With a yearly plan, you can explore unlimited data.

Check competitor website traffic free of cost

Ubersuggest – A tool for Keyword & Website Traffic analyze

Ubersuggest tool for keyword research

Mr. Neil Patel owns Ubersuggest, and you can use this tool to analyze keywords and SEO. For keyword analysis, content ideas, and backlinks check, you can use Ubersuggest.

Ubersuggest Google chrome extension is also available that you can use to check live reports of any keyword on SERP.

Features of Ubersuggest tool:

    • Check which keyword is working best for your competitor
    • A/B testing
    • SEO analyses
    • Backlinks and Traffic checker
    • Keyword difficulty checker

Price: Free and Paid ( Paid plan starting from $12/month, you can get lifetime access for $120 ). We recommend a lifetime plan for professionals, but if you want to test first, then go with the monthly plan.

Alternate – Free SEO Extensions for Google Chrome

SERPstat – Domain and Keyword Analysis tool

SERPstat tool

SERPstat is a tool that we can use for Keyword research, rank tracking, website analysis, backlinks analysis, site audit, PPC research, etc. SERPSTAT is a new and growing all-in-one SEO tool.

SERPstat is one of the best free tools to check competitors’ website traffic. By signup in SERPstat we can easily analyze any website. The paid version is also available of SERPstat that you can use to track and check full reports about any website.

Features of SERPstat tool:

    • Domain Analysis
    • Keyword Research
    • URL Analysis
    • Backlink Analysis
    • Site audit
    • PPC research

Price: Free and Paid (The paid plan of SERPstat starts from $69/month )

Moz – Keyword & Link Explorer Tool

Moz tool to check Keywords

Moz is one of the best tools that are available in free and paid versions. By creating a free account on Moz, you can explore keywords, Links, position on SERP, and domain Analysis.

Moz tool offers a free Moz-bar to analyze any website and you can use it on your browser free of cost.

Features of Moz tool:

    • Keywords Suggestions
    • Automated report
    • Domain & Page Authority
    • Site audit
    • keyword Research

Price: Free & paid ( Paid version starts from $99/month and you can get a discount on the annual plan )

SimilarWeb – A tool to get website traffic insights

How to Check your and competitor's website traffic - Free & Paid Tools

Once you enter a website URL on SimilarWeb, you can get the rank of that website, like country rank, global rank, etc., of that website.

You can quickly check the graph to analyze the visitors on any website. SimilarWeb tool helps you get the source data of visitors like social, search, referrals, ads, etc. In addition, this tool suggests the websites of your competitors for analysis.

features of SimilarWeb tool:

    • Audience analysis
    • Affiliate research
    • Keyword research
    • Ad research

Price: Free and Paid ( SimilarWeb offer a free plan, and you can get 5 Results Per Metric with one month mobile and 3-month web data but, if you want to go with paid, then you can talk to a consultant )


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My Name is Rashvinder Narwal, I am in Website design and development profession from 2015. I love to share my knowledge with my readers over 15+ blogs in English and Hindi language. Thanks !


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